Write for Success: The Art of Scientific Communication
Monday, February 24, 2014 6:30 PM - 8:00 PM
The ability to write in a clear, informative and engaging way is a critical part of the scientist’s toolbox, as it allows the broader community to share in the excitement of basic scientific discovery. Unfortunately, few scientists receive formal training in communication, and the need for well-written scientific material has never been greater.
For example, many of the most politically contentious scientific issues of the day such as evolution, climate change and genetically modified organisms, remain poorly understood by the majority of individuals. To nurture greater trust and generate excitement among the general public requires the engagement of science professionals who are highly trained both in their technical field of expertise as well as in the ability to communicate their discoveries to the world.
Join OBR-Singapore as we bring you a special workshop on science communication as well as a career talk by a scientist working in communications. Coco Stephenson is an experienced Training Consultant at the British Council and will be teaching you how to clearly communicate complex ideas using simple language. Dr Amanda Goh is Scientific Advisor at Ogilvy CommonHealth Asia Pacific, who will be sharing her experience of moving from the bench to a career in scientific writing and editing.
6:00 PM – 6:30 PM: Registration
6:30 PM – 6:35 PM: Introduction
6:35 PM – 7:20 PM: Workshop with Coco Stephenson
7:20 PM – 8:00 PM: Career Talk by Dr Amanda Goh
Training Consultant, British Council
Dr Amanda Goh
Scientific Advisor, Ogilvy CommonHealth Asia Pacific